This blog is primarily for students taking the Business Creation track within the course ME2312 Advanced Studies in Industrial Economics and Management. The course is given by the Division of Industrial Marketing and Entrepreneurship at the Department of Industrial Economics and Management at KTH Royal Institute of Technology, Stockholm, Sweden. However, the blog is open to anyone to read or comment. The course is given in cooperation with Boston Consulting Group, Gartner, PwC, Wrapp and SEB Venture Capital. The course and this blog are coordinated by Martin Vendel.