Last Tuesday we continued with the Value Model, introduced by Per Lindsted earlier in the course. The Kano model refines how we can look at, and play with, needs to satisfy for the customer. But as needs can only be satisfied by providing functions, we also spent much time on functional thinking. Being able to define functions minimalistically, as noun-verb-noun, is a powerful way to prepare for solution design and effective internal discussions in the company.
The strict syntax also helps mapping functions into a system, where main and additional functions increase customer value and are provided by support functions. Optimally, a solution should provide the required functions at a minimum cost.
You are recommended to watch a video clip based on a similar, but more limited framework. It will be an interesting and good reinforcement of the main learnings. Please reflect on you project ideas while watching it.