We today practiced design sprints working on the main assignments in the course. We were happy to have Tippu Mahmood, PwC, introducing the subject and facilitating the workshop. PwC recently acquired the innovation consultancy firm Pond to strengthen their offer within the innovation arena. A general description of the process and it’s wide application were presented. And yes, it seems like design thinking can be used for a very broad set of problems and areas. Is this methodology easily implemented in all organizations? Implementing a new way of working is never easy, but gradually these and similar methods penetrate even the most conservative industries. However not without issues and challenges.