Design Thinking – can it address any type of problem?

IMG_20170425_104512We today practiced design sprints working on the main assignments in the course. We were happy to have Tippu Mahmood, PwC, introducing the subject and facilitating the workshop. PwC recently acquired the innovation consultancy firm Pond to strengthen their offer within the innovation arena.  A general description of the process and it’s wide application were presented. And yes, it seems like design thinking can be used for a very broad set of problems and areas. Is this methodology easily implemented in all organizations? Implementing a new way of working is never easy, but gradually these and similar methods penetrate even the most conservative industries. However not without issues and challenges.


2 responses to “Design Thinking – can it address any type of problem?

  1. This video by IBM states a wide case about design thinking which here is described to be the solution to creative problem solving. The basic ground pillars is to have a deep understanding of the customer needs and to continuesly evaluate and explore the solutions regarding the customer needs of the real end customer. This method is the right tool for processes which could benefit from scenarios where customers are easy to define, but since the process is very close to agile thinking in general any case where there are customers will let the process closer and closer to the real end customer. This approach of developing solutions makes it important to constantly evaluate and be able to deliver a beta product/service that potential end users could give feedback to.
    What appeared to give you just a brief approach of design thinking, actually presented some important points in a very clear and pedagogical way. The key elements that this very short video stresses is still the importance of the customer but here some concepts of reaching customers and including them into the process are exemplified. Just as lean start up, the customer is in the centre to be able to further develop the business model by making it “feasible, desirable and viable”.

    In another entrepreneurship related course I took, lean start up was heavily stressed and the resemblance and key points of these concepts make a very clear statement: -the customer is always the centre

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  2. Jaykar exemplifies how a solution to the community problem of food deserts were solved through design thinking. He defines design thinking as a process to solve problems by thinking divergently and outside the box; talk to users, define their problems, prototype, test and evaluate. Design thinking means looking at problems through a telescope rather than a microscope, and to see the bigger picture.

    McDonagh defines design thinking is what we think of as creative problem solving. She argues that since we’re forced to grow up our creativity is dampened: designers need to be like 5-year-olds to be truly creative and question everything. As McDonagh puts it: “It takes intelligence to answer a question, but it really does take creativity to ask THE question.”

    McDonagh argues that Business vs art is too much defined as exploit vs explore. In design thinking we need to imagine a world as it has never existed before. Design thinking is a playful group effort.

    Design thinking means that we’re looking for disconnections; to grab hold of the whitespace between the user experience and frustration. This is how we can change the norm. McDonagh exemplifies with photos of seemingly ordinary things that illustrates serious gaps between user experience and frustration, and how you change your perspective to get creativity flowing into design thinking.

    Liked by 1 person

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