Olle Bergman, writer and communications consultant, shared his views regarding how to write solid and convincing texts. It does not matter if you are selling investment opportunities to venture capitalists or writing an academic report, you have to engage the reader. You have to get across why they should care about the specific topic or message. It’s always about understanding the audience and their drivers. The structure and balance between pathos, logos and ethos may however differ.
More about the workshop and useful links can be found on Olle’s site.